Jolene M. Ross Resume Portfolio Contact
Resume
Career highlights
Marketing and communications professional with 10 years of experience; Ability to cultivate ideas into results and make strategic decisions; Background in journalism; MBA candidate
Girl Scouts of Minnesota and Wisconsin River Valleys | St. Paul, Minn.
Director, Product Program | Jul. 2014 – present
Communications Manager, Product Program | Jul. 2011 – Jul. 2014
Responsible for department that produces 65 percent ($9 million in net revenue) of annual operating budget.
Create and oversee communication plan to more than 30,000 members including creating print collateral, sending email newsletters, updating website, and managing social media campaigns.
Proactively engaged, consulted, and collaborated with cross-functional teams to understand organization challenges and support goals.
Lead strategic development and launch of successful revolutionary national multi-million online cookie selling platform (Digital Cookie).
Summarize and present information and strategic recommendations to senior leadership.
Manage $17 million budget that includes inventory, staffing, and marketing expenses.
Write and analyze surveys to make informed decisions (in conjunction with other data sources).
American College of Surgeons | Chicago, Ill.
Electronic Communications Assistant | Jan. 2009 – Jul. 2011
Redesigned website while working with all departments within organization.
Updated and maintained College’s multiple websites.
Created online marketing graphics to complement existing print materials.
Nebraska Humane Society | Omaha, Neb.
Development Communications Specialist | Jul. 2007 – Jan. 2009
Managed creation of and execution of marketing materials including signs, billboards and print mailings.
Worked with Development Vice President to increase donations through direct mail campaigns.
Collaborated with volunteer committee to create collateral for fundraising events.
Redesigned NHS website; doubled online donations year-over-year through new campaigns.
Freelance Designer
Website | Charity for Champions
Brochure and website | R&H Trial Lawyers
Brochures, corporate identity and websites | The Apogee Companies
Brochure, corporate identity and website | Apex Professional Services
Advertisement design and copywriting | Cathexis Partners
Graphics and posters | Michigan State University
Brochure and logo | Nebraska Dachshund Rescue
The Grand Rapids Press | Grand Rapids, Mich. | Circ.: 137,000 daily; 185,000 Sunday
Copy editor intern | May 2006 – Aug. 2006
Edited content and designed wire and local news pages on deadline.
Edited content and designed feature section covers.
The Arizona Republic | Phoenix, Ariz. | Circ.: 410,000 daily; 495,000 Sunday
Design intern | Jan. 2006 – May 2006
Designed front page, feature section covers, Metro cover and Sunday Business section.
Worked closely with senior designers.
The State News | Michigan State University | 28,500 circulation
Copy editor and designer | May 2005 – Dec. 2005
Designed front page, feature section covers and inside news pages.
Edited content for features, news and sports.
City of East Lansing | East Lansing, Mich.
Communications intern | Sep. 2004 – Dec. 2004
Designed brochure and employee newsletter.
Wrote 8-10 news releases per week.
Education
University of Minnesota | Expected graduation May 2019
MBA candidate | Carlson School of Management
Michigan State University | Graduated Aug. 2007 with honors
Journalism major | German specialty | Honors college member
Other skills
Adobe Acrobat
Adobe Dreamweaver
Adobe Flash
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
AP Style
CMS
CSS
Google Analytics
HTML
Microsoft Excel
Microsoft Outlook
Microsoft PowerPoint
Microsoft Word
Salesforce
SEO
Survey Monkey
WordPress